Amplitude integration is here
Query your Amplitude product analytics — retention, funnels, user behavior, revenue — in natural language, right alongside your SQL data.
ContextFlo now connects to Amplitude. Ask questions about your product analytics — retention, funnels, user behavior, revenue — in natural language, right alongside your SQL data.
No more switching between Amplitude dashboards and your data warehouse. One conversation, both sources.
What you can ask
Once connected, you can query Amplitude the same way you'd ask a colleague:
“What does our signup-to-purchase funnel look like this month?”
“What's our D1, D7, and D30 retention?”
“Which features do our most active users use?”
“How many sessions per user are we averaging this week?”
“Show me the top events by volume”
“Look up user [email protected] and show me their recent activity”
ContextFlo figures out which Amplitude endpoints to call, passes the right parameters, and gives you a clear answer.
14 endpoints, fully covered
The integration covers the full Amplitude Dashboard REST API:
Event Segmentation
Counts, uniques, DAU%, with grouping and filters
Funnel Analysis
Step-by-step conversion rates between events
Retention
D1/D7/D30 retention with pre-calculated percentages
Revenue LTV
ARPU, ARPPU, total revenue, paying users
User Search
Find users by email, user ID, or Amplitude ID
User Activity
Full event stream for a specific user
User Composition
Breakdown by country, platform, device, etc.
User Counts
Active and new user trends over time
Event List
All tracked events with volume
Session Length
Distribution histogram of session durations
Avg Session Length
Average session duration over time
Sessions Per User
Average sessions per user over time
Real-time Active Users
Live count of currently active users
Chart Results
Pull data from saved Amplitude charts
Cross-source answers
The real power is combining Amplitude with your SQL data in a single conversation.
“What's the conversion rate from signup to purchase in Amplitude, and what's the average order value for converted users in our database?”
What happens:
- Queries Amplitude funnel API for signup → purchase conversion
- Queries your SQL warehouse for average order value
- Combines both into a single answer
Before this, answering that question meant opening Amplitude, building a funnel chart, exporting it, switching to your SQL tool, running a query, and manually combining the results. Now it's one prompt.
Getting started
Connect Amplitude in your ContextFlo settings — you'll need your Amplitude API Key and Secret Key (found under your Amplitude project settings). Once connected, the endpoints are immediately available in your MCP client.
Works with Claude, Cursor, and any other MCP-compatible client.