Connect Amplitude to Contextflo

How to find your Amplitude API credentials and connect Amplitude to Contextflo

Last updated: 3/12/2026

Connect your Amplitude project to Contextflo to query product analytics — retention, funnels, events, revenue — using natural language.

Prerequisites

  • An Amplitude account with a project that has data
  • Organization Settings access in Amplitude (admin or manager role)

Step 1: Find your API Key

  1. Click the Settings gear icon in the top-right corner of Amplitude
  2. Select Organization settings

Open Organization Settings

  1. In the left sidebar under Connections, click API Keys
  2. Click Generate API Key to create a new key (or copy an existing one)

Generate API Key

Step 2: Find your Secret Key

  1. In the same Organization Settings, click Projects in the left sidebar
  2. Click on your project name

Go to Projects

  1. On the project details page, find Secret Key and click Show
  2. Copy the secret key value

Show Secret Key

The Secret Key is only visible to project admins. If you don't see it, ask your Amplitude admin for access.

Step 3: Add Amplitude in Contextflo

  1. In your Contextflo dashboard, go to Data Sources in the left sidebar
  2. In the API Connectors section, click + Add a new connection
  3. Click Amplitude
  4. Paste your API Key and Secret Key (both are encrypted at rest before being stored)
  5. Click Save

Step 4: Verify the connection

Reload your Claude (or other MCP client) chat and ask:

"Am I connected to Amplitude?"

If everything is set up correctly, the LLM will confirm the Amplitude connection and list the available endpoints.

What you can query

With Amplitude connected, you can ask questions like:

  • "What's our D7 retention this month?"
  • "Show me the signup to purchase funnel"
  • "Which events have the highest volume?"
  • "How many active users do we have right now?"
  • "Look up user [email protected]"

Contextflo exposes 14 Amplitude endpoints covering event segmentation, funnels, retention, revenue, user lookup, session analytics, and more.

Security

  • Read-only: Contextflo only reads analytics data from Amplitude. It cannot modify your project, events, or settings.
  • Encrypted storage: Your API Key and Secret Key are encrypted at rest using AES-256-GCM.
  • No data storage: Query results pass through to your MCP client and are not stored by Contextflo.

Troubleshooting

"401 Unauthorized" errors

Your API Key or Secret Key is incorrect. Double-check both values in Amplitude's Organization Settings. Make sure the API Key and Secret Key are from the same project.

No events showing up

Your Amplitude project may not have any tracked events yet. Verify in the Amplitude UI that your project has event data before querying through Contextflo.

Next Steps